But just because something is simple doesn't mean it is easy. With a pizza there's nowhere to hide, and if you want to get high praise selling tomato-topped bread, it had better be awesome.
Thankfully Pizza Pilgrims is. I'd have to visit again to see whether it can push Franco Manca from my top spot, but it's pretty damn close. Chewy, charred, hugely flavoursome base topped with sparingly used, high quality ingredients including fresh, not overly reduced tomato sauce - the sign a traditional, searingly hot wood-fired oven is in use.
Simple, glorious, and perfect with a beer. Which by the way was a rather good one.
Pizza Pilgrims have got a few spots around London and are well worth seeking out.