Jamie's wine blog on "Beer for Wine lovers". A sort of whistlestop introduction to beer for people who already have a keen interest in flavour, and the sister article to the excellent piece Jamie wrote for this blog. It wasn't easy to write.
How do you condense the almost unexplainable understanding of what constitutes 'good beer' into a blog length article? How do you explain what the different ingredients and processes involved in the brewing of beer do, and why that matters? Or I suppose what I'm getting at is, how do you turn people on to beer?
Looking at my own experiences, a friend of mine is now a full-on beer geek (Hi Neil), and another is on his way (hi James), and both of these guys started to get in to beer from drinking in bars and pubs. Whether it was a bar that I'd dragged them along to, or them opting for something a bit more adventurous when drinking with other mates, they definitely got properly into what I would consider 'good beer' through trying different beers in pubs.
Of course the egomaniac in me would say it's all my doing, that my gentle coercion over the years has shown them the light, but I don't think that's the case. You can't really make someone 'get into' beer, all you can really do is share the beers and bars you like with friends and hope that something sticks. Effectively plant that seed of interest which might make someone try a new beer when faced with a range of choices, and hope that they like it enough to do it again.
So what do you think really turns people on to beer? My two mates were already beer drinkers, and I'm not even sure my input had any real baring on their newfound interest in 'craft beer', but what about none beer drinkers?
How do we convince them?
How do you turn people on to beer? Reviewed by Neil, Eating isn't Cheating on Tuesday, June 12, 2012 Rating: 5