Just found out that they've done it. They've gone and launched a brand extension that is going to completely muck up Goose Island. I was willing to give AB-Inbev the benefit of the doubt until I saw this but what can I say, they're a "marketing company for an FMCG company, not a brewery".
SO what do you think? Can a light beer still be craft? I'm inclined to say no, but I suppose I'll have to reserve judgement for when I taste it. Although if I had to guess I'd say it will be pretty awfull. Hopefully the regular Goose Island will be left alone.
Read Goose Island's Press Release here: gooseisland.com/honkers-ale-light
On the off chance someone has fallen for this, or is reading it in the future and doesnt notice the date...
ReplyDeleteTHIS WAS AN APRIL FOOLS.
No such beer exists and lets hope it never does!