Goose Island Honkers Ale Light launching in US

Just found out that they've done it. They've gone and launched a brand extension that is going to completely muck up Goose Island. I was willing to give AB-Inbev the benefit of the doubt until I saw this but what can I say, they're a "marketing company for an FMCG company, not a brewery".

SO what do you think? Can a light beer still be craft? I'm inclined to say no, but I suppose I'll have to reserve judgement for when I taste it. Although if I had to guess I'd say it will be pretty awfull.
Hopefully the regular Goose Island will be left alone.

Read Goose Island's Press Release here:

1 comment:

  1. On the off chance someone has fallen for this, or is reading it in the future and doesnt notice the date...


    No such beer exists and lets hope it never does!