How much does the setting, atmosphere, or surroundings affect our drinking experience of beer?
Neil, Eating isn't Cheating
Monday, April 28, 2014
I read with interest an excellent piece on the BBC website recently about how our surroundings, specifically colours and sounds, can affect the way we interpret the flavour of a drink. One of the examples cited is single malt whiskey, where bright green surroundings will bring out the grassy notes...