The Sebright Arms Homebrew Project is a fancy name for a simple yet excellent idea - effectively a string of collaborations with specially selected brewers who come and brew something exciting on the pub's nano sized kit.
The first beer out of the blocks is Pure Evil Black IPA, a collaboration between the Sebright Arms and the excellent Redchurch Brewery, with stunning label art provided by local artist Pure Evil.
I couldn't make the launch of the beer last night but the lovely chaps at the pub sent me over a bottle to try anyway, which is pretty nice of em, and what a bottle it is! Just look at that label.
This sort of forward thinking, beer-incorporating-art type stuff can only be good news for beer in my eyes - especially when it comes to attracting new, younger drinkers to the world of good beer.
Most importantly, The Sebright Arms is an East End pub that recognises, along with a string of other bars across London such as the Exmouth Arms near Russell Square and the Black Heart in Camden, that you don't have to be housed in a disused portacabin and serve exclusively cans of Red Stripe to be cool.
Oh, and I can't wait to see what this little beauty tastes like, but more on that to come....